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      "label": "争是为了控制土地，而一旦太多的土地集中在少数人手中，社会就分裂",
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      "label": "成贵族和平民。到了现代，机器和工厂的重要性超过土地，政治斗争便",
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    {
      "label": "转为争夺这些重要生产工具的控制权。等到太多机器集中在少数人手中，",
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    {
      "label": "社会就分裂成资本家和无产阶级。但到21世纪，数据的重要性又会超越",
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    {
      "label": "土地和机器，于是政治斗争就是要争夺数据流的控制权。等到太多数据",
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      "label": "集中在少数人手中，人类就会分裂成不同的物种。",
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      "label": "争夺数据的比赛已经开始，目前是以谷歌、脸谱网、百度和腾讯等",
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      "label": "数据巨头为首。到目前为止，",
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      "label": "merchant)",
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      "label": "意力，再把我们的注意力转卖给广告主。然而，这些数据巨头真正的目",
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    {
      "label": "标其实远超以往的注意力商人，他们真正的业务不是销售广告，而是靠",
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    {
      "label": "吸引我们的注意力，取得了关于我们的大量数据，这些数据远比任何广",
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    {
      "label": "告收入更有价值。我们不是他们的用户，而是商品。",
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    {
      "label": "就中期来看，这一大批数据可能带来一种全新的商业模式，而第一",
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    {
      "label": "个受影响的就是广告业本身。这种新商业模式的基础是将权力从人类转",
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    {
      "label": "移到算法手中，包括选择和购买商品的权力。一旦开始由算法为我们选",
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      "label": "择、购买商品，广告业就会崩溃。以谷歌为例，谷歌希望有朝一日我们",
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      "label": "万事问谷歌，而且我们也能得到全世界最好的答案。假设某一天，我们",
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      "label": "可以跟谷歌说：“嗨，谷歌，根据你对汽车和我的所有了解(包括我的需",
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    {
      "label": "求、习惯、对全球变暖的看法，甚至是对中东政局的看法)，哪辆车是我",
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      "label": "最好的选择?”再假设谷歌确实能给出很好的答案，而且我们已经从经",
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    {
      "label": "验得知要相信谷歌的智慧，而不要相信自己老是被操控的种种感受，到",
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    {
      "label": "那个时候，汽车广告还有什么用?",
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    {
      "label": "而就长期来看，只要取得足够的数据和运算能力，数据巨头就能破",
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